Hillendale Home Care Unveils Refreshed Brand Identity Reflecting Its Premier Standard of Care
WALNUT CREEK, CA — Hillendale Home Care today announced the launch of its refreshed brand identity, a modern and elevated expression of the trusted, relationship-centered care the company has provided to older adults across the Bay Area for more than two decades.
The brand refresh includes an updated visual identity, enhanced messaging platform, redesigned website, and new digital and print materials. While the look and feel are new, Hillendale emphasizes that its steadfast commitment to compassionate, high-quality in-home care remains unchanged.
“For over 20 years, Hillendale has been the Bay Area’s trusted partner in navigating aging with dignity,” said Jesse Walters, President & CEO of Hillendale Home Care. “Our refreshed brand reflects who we are today, a premier home care provider grounded in humanity, clarity, and connection. We have always delivered exceptional care. Now, our brand matches the standard of excellence our team brings to families every day.”
Built around Hillendale’s longstanding belief that seniors and their families deserve a safe harbor during moments of uncertainty, the new brand highlights the company’s role as a guide, collaborator, and compassionate source of support. The updated identity retains Hillendale’s familiar warmth while introducing a more elegant, contemporary design that aligns with the quality and professionalism of its services.
“The way we provide care has not changed — and that is the point,” said Francesca Vogel, Home Care Director & Partner. “What’s changing is how we express it. Our new brand honors the experience of aging and the relationships at the heart of our work. It reflects the dignity, respect, and deep humanity we bring to every client and every caregiver partnership.”
Hillendale’s refreshed website and digital listings will officially launch on January 1, 2026, alongside updated social media assets and community communications. The refreshed identity will be rolled out across all touchpoints in early January, ensuring consistency for clients, caregivers, referral partners, and the broader community.
“As we enter a new year, we are proud to step forward with a brand that embodies our mission and commitment to the families we serve,” added Walters. “Hillendale’s foundation remains the same: trusted care, deep relationships, and unwavering support. This refresh simply brings that story to life.”
For more information, visit HillendaleHomeCare.com.
